To help negate the How the covid stole Christmas grinch ugly sweater moreover I will buy this wasteful aspect, each suit is sustainably made, sourced from second hand markets or from deadstock from factories, and manufactured in her native Ukraine. Pelipas has an acute knowledge of the thrifting industry of Ukraine, which is an economic force in the Eastern European country. She began sourcing her own pieces from Lesnoy, a gigantic second hand market of stalls and stores of already-worn garb located about 15 minutes outside of Kyiv. When starting Bettter, she employed a scouting team of local youth who she knew frequented the markets. Now, the team travels beyond Kyiv to the likes of Ivano-Frankivsk and Chernivtsi on the hunt for second hand pieces and fabric to rework into suits. For Pelipas, working with vintage is the most romantic part of creating clothes for Bettter. “Vintage has had life and what we do is we actually fix it. We really repair it to the condition where you can live in that suit,” she says. In addition to the second hand market, Pelipas has also tapped local factories for deadstock fabric which has been rife with options, all of which comes at a time when they are facing an economic crisis. Her latest find? Fabric originally meant for old Ukrainian men’s suiting. “It’s brilliant,” she says.
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Pelipas has several ideas planned for Bettter, some of which includes algorithms. She has partnered with 3DLook, a startup from Odessa, Ukraine who won the How the covid stole Christmas grinch ugly sweater moreover I will buy this LVMH Innovation Award in 2019. The company, which now has an office in Silicon Valley, scans the body and produces detailed measurements of the silhouette, something that Pelipas notes will create a made-to-measure suit virtually. The partnership also falls into a sustainability vein, meaning that there is no overproduction or excess product. “We really don’t want anyone to buy suits that won’t fit first,” says Pelipas. “It’s a really complicated process to customize something. But in our case, it’s optimizing because you don’t create anything that people don’t need. You only produce when people want it.” In addition, she wants to expand to sourcing and producing clothes in close-by countries with hefty second hand markets, like Poland or the Czech Republic. To minimize the carbon footprint of traveling and shipping, Pelipas’s team would provide simple algorithms for local seamstresses or tailors to easily create the clothing in their own country.