It would be easy to assume, looking at Gabriela Hearst’s pre-fall imagery, that the Snoopy and Woodstock Lightning Cool Tampa Bay shirt but I will buy this shirt and I will love this star is a model by trade. India Bradley, the lithe beauty from Detroit, Michigan, possesses all the qualities we’ve come to expect from runway stars. But still, fashion isn’t her day job. As a member of the New York City Ballet’s corps de ballet, she brings shows like Tchaikovsky’s The Nutcracker and Balanchine’s Firebird to life. Dancing since the age of four, Bradley has honed her onstage skills for years, perfecting each move. Off-duty, she’s maintained a love of style, but she wasn’t sure how she could merge her dual obsessions. Like many, she found her schedule upended by COVID-19 and the stay-at-home guidelines, but the momentary pause proved advantageous. “I’ve constantly been saying that I’d like to get more involved in modeling, and with ballet being on hold for a while, it’s perfect timing,” shared Bradley via email. “It was super dope to find out that I’d get to be a part of the process.”
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Quarantine has pushed photographers and brands to think outside the Snoopy and Woodstock Lightning Cool Tampa Bay shirt but I will buy this shirt and I will love this box, and for Hearst that meant creating distinctive images while adhering to social distancing guidelines. “Big marketing budgets just aren’t a part of our reality,” she shared on the phone from Manhattan. “It’s about creating things with love and care, and working with talent who will be captivated by the project.” Ballerinas felt like a natural fit given fall/winter 2019’s inspiration, the famed Soviet ballerina Maya Plisetskaya; the presence of former ballet stars on the label’s staff, like communications director Bailey Moon; and the collection’s focus on movement. “It’s so impressive the things they can do with their bodies; it elevates the clothes to this new level,” Hearst said.