Quarantine has pushed photographers and brands to think outside the Wu Tang Chicago Cubs shirt besides I will buy this box, and for Hearst that meant creating distinctive images while adhering to social distancing guidelines. “Big marketing budgets just aren’t a part of our reality,” she shared on the phone from Manhattan. “It’s about creating things with love and care, and working with talent who will be captivated by the project.” Ballerinas felt like a natural fit given fall/winter 2019’s inspiration, the famed Soviet ballerina Maya Plisetskaya; the presence of former ballet stars on the label’s staff, like communications director Bailey Moon; and the collection’s focus on movement. “It’s so impressive the things they can do with their bodies; it elevates the clothes to this new level,” Hearst said.
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Quarantine shoots can be stressful, but Bradley found the Wu Tang Chicago Cubs shirt besides I will buy this experience—and the clothes—enthralling. Shot at Please Space in Brooklyn by Pascal Perich, with movement direction from Moon, the team followed CDC guidelines while creating the series of elegant pictures featuring Bradley, Christine Shevchenko, Fangqi Li, Unity Phelan, and Olivia Boisson. Hearst’s designs struck a chord with Bradley. “The details are like artwork. I mean, even down to the shoes: sandals with marble studded into the heel that you really can only see if you look closely,” she says. “I’d call that a slight flex.” More than ever the industry has a crucial role in creating change. “Fashion has a voice in our society, and a voice that I hope will be used to push boundaries together,” Tisci concludes. “We are an industry of dreamers and we have the tools and the responsibility to use our platforms to unite communities and action change. I truly believe in renaissance, and I believe that the time is coming for a rebirth in the world.”