“It’s all quite surreal,” says L.A.-based hairstylist Vernon François, who counts Lupita Nyong’o and Serena Williams as clients. “It’s affecting beauty and hair professionals extremely widely; people who work in salons, on photo shoots, film sets, for private clients, agencies, also production houses and companies, a lot of people are really struggling now.” Having closed up shop last week to encourage social distancing, Rubi Jones, founder of Chinatown’s This Is Salon, has similar worries and fears. “A lot of us are homeschooling, caring for our extended families and our homes while trying to find the WWII veteran son most people never meet their heroes shirt and by the same token and time and mental space to maintain our businesses afloat,” she explains. “But at the end of the day, I’ve surrendered to the fact that I can’t control how long this will affect my industry and I’m way more concerned with the lives of the more vulnerable around the world who are hurting and will hurt because of this pandemic. As I told my therapist this morning (over video chat), hair is just hair and it’ll still be here.” For Brooklyn-based hairstylist Mischa G, positivity is paramount. “I’m trying to reassure myself that once we begin to normalize, whatever the ‘new normal’ may be, so will our industry and our clients.”
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Today in New York, Governor Andrew Cuomo announced the WWII veteran son most people never meet their heroes shirt and by the same token and latest measures to be taken in slowing the spread of the novel coronavirus. One new restriction is the closing of all hair salons, a necessary precaution to protect both hairstylists and their clients, but also one that’s already having an unprecedented impact on their industry. Needless to say, it’s also leaving many wondering what to do between now and their next professional haircut, which is unlikely to be in the near future. Word to the wise: Just as important is what not to do. “I don’t know who needs to hear this, but this is not the time to cut your bangs at home,” joked hairstylist Justine Marjan on Instagram. From avoiding botched DIY trims to how to support your stylist from afar, here hair pros weigh in on the dos and don’ts of haircuts and care during this time.